About Us

Vern Morgan's Auto Sales has been Horseheads most trusted car dealership for 40 years running.

In 1978 Vern Morgan Sr. left his 20 year management position at a local Chevrolet Dealership to open his own used car dealership with the aid of his Son Vern Morgan Jr.

As the reputation grew they became known for their dedication to their customers, building an outstanding customer base and repetition in sales. Always going the extra mile to make sure the customer is satisfied. Beyond warranty standards and NY State guidelines.

Once known as "The Largest Dealership in Down-Town Horseheads."

In 2007, Dustin Morgan joined his Father, Vern Morgan Jr., at the dealership and as a team the two have expanded into a second facility setting new sales records on-line to several States and Countries.

In December of 2015 VM Utility added a full accessories business to the dealership, to provide customers with quality products, wholesale pricing and free installation.

In January 2016 VM Utility and Vern Morgan's Auto Sales became an Authorized WeatherTech Diamond Dealer and Stocking Store supplying USA Made Products from one of the top rated companies in the industry.

In February 2016 VM Utility and Vern Morgan's Auto Sales became a Rhino Rack Installation and Retail Facility. Rhino Rack is leading the way in Roof Rack and Overland Accessories.

Follow us on Facebook for up to date pictures, current running sales and dealership information.

Currently Owners Vern Morgan Jr. and Dustin Morgan handle every aspect of the dealerships operations.

Every vehicle is set-up correctly before it ever hits the lot for sale. We're proud to be able to say If the vehicle is out here, it's worth buying. We firmly believe you get what you pay for in the automotive industry. For example, if we are at an auto auction and purchase 1 Chevrolet Silverado out of 100 available that day, that 1 brought the most money out of all 100 because of Quality, History and Cleanliness.

We know the in's and out's of the auto-industry and would be glad to assist you in any way possible, even with advice selling your own vehicle! We're here for the family and individual with a passion for what they drive and an interest in automobiles. Our vehicles are not just transportation from point A to point B. We as individuals own our entire inventory, there are no floorplans or consigned vehicles. Our hard earned money is used to select what we purchase and that drives us to be critical of what we offer for sale.

As of 2018, Our On-Line and Out-of-State sales have skyrocketted, we have an easy approach to help you in buying your vehicle - No matter where you are!

We do have a local airport within minutes of our facility and will help arrange transportation prior to your arrival.

Come see us for your next vehicle purchase, we take pride in our inventory and our relationship with our customers and focus on QUALITY over QUANTITY!

Inventory changes fast, so contact us today!


Check out this original Ad below from 1978!

Meet the Owners:

Laverne Morgan Sr.


In Loving Memory

September 1, 1927 -

December 22, 2014

Vern Morgan Jr.


40 Years Experience

Office: (607) 739 - 8479

Email: VernMorgans@yahoo.com

Vern and his Wife live year round on Keuka Lake in the heart of our Finger Lakes Country, if he's not in the office you'll likely catch them on a Golf Course or at a local Winery!

Dustin V. Morgan

-Vice President-

11 Years Experience

Office: (607) 739 - 8479

Text:    (607) 742 - 7244

Email:  Dustin@VernMorgans.com

Dustin and his Fiancee Kierin live year round on Seneca Lake and take great pride in their community. They enjoy Traveling, Boating and being outdoors as much as work allows!

Mason V. Morgan

-Office Comedian-

3 Years Experience


Our pride and joy, the fourth generation and all around hilarious young man! This is one happy and spoiled kid!

Kierin Maloney

-Customer Service-

5 Years Experience

Kierin, Dustin and Family hope to continue operations for another 40+ years as the area's most reputable Pre-Owned Dealership.

We are a FAMILY Business! Family Owned and Operated since 1978!

Cars are our passion, whether a late model pre-owned or a one-off classic - It's what we do...and have done for over 40 years!

Located in the Finger Lakes region, rare and unique automobiles are a large part of our society and we strive to influence that as much as possible.

Thank You for over 40 Years of Business and supporting us to continue operations in our Community! Our Internet Sales have reached over 31 Different States, Several Countries and Hundreds of Pre-Owned Vehicle Sales each year!

We Look Forward to the next 40 Years and Continued Growth!

 -The Morgan Family  

Where to find us:

Vern Morgan's Auto Sales
10 Ithaca St

Horseheads, NY 14845

Just outside of Historic

Hanover Square!


Phone:  (607) 739-8479

Fax:      (607) 739-8479

Text:     (607) 742-7244

Business hours:

Monday:          8:30am - 5:00pm

Tuesday:         8:30am - 5:00pm

Wednesday:    8:30am - 5:00pm

Thursday:        8:30am - 5:00pm

Friday:            8:30am - 5:00pm

Saturday:       9:00am - 1:00pm

Sunday:          Closed

Other by Appointment

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Vern Morgans Auto Sales and Accessories