Our Story

Vern Morgan's Auto Sales has been Horseheads most trusted car dealership for 41 years running.

In 1978 Vern Morgan Sr. left his 20 year management position at a local Chevrolet Dealership to open his own used car dealership with the aid of his Son Vern Morgan Jr.

As the reputation grew they became known for their dedication to their customers, building an outstanding customer base and repetition in sales.

Always going the extra mile to make sure the customer is satisfied.


In 2007, Dustin Morgan joined his Father, Vern Morgan Jr., at the dealership and as a team the two manage and operate all aspects of the business.

In December of 2015 they added a full accessories business to the dealership, to provide customers with quality products, wholesale pricing and professional installation.

In January 2016 VM Utility and Vern Morgan's Auto Sales became an Authorized WeatherTech Diamond Dealer and Stocking Store supplying USA Made Products from one of the top rated companies in the industry.


Follow us on Facebook for up to date pictures, current running sales and dealership information.


We're proud to be able to say If the vehicle is out here, it's worth buying. We firmly believe you get what you pay for in the automotive industry.


We're here for the family and individual with a passion for what they drive and an interest in automobiles. Our vehicles are not just transportation from point A to point B. Our personal money is used to select what we purchase and that drives us to be critical of what we offer for sale.


As of 2019, Our On-Line and Out-of-State sales have skyrocketted, we have an easy approach to help you buy your vehicle - No matter where you are!


Come see us for your next vehicle purchase, we take pride in our inventory and our relationship with our customers and focus on QUALITY over QUANTITY!


Check out this original Ad below from 1978!

Our Facility

Did you know?! Our building and property has been in our family for over 3 Generations! We reside in a 1800's Train Station that has been converted into our Pre-Owned Dealership. On the grounds we have a large Secure/Climate Controlled/Finished Vehicle storage building housing our classic cars and sports cars. This building also functions as our Parts and Accessories store as well as installation bays. Our office building has a Modern and Bright interior with restroom, delivery stations and waiting area. Our Automotive Cleaning bay is attached to the office building. We have a simple, clean and modern property that's been fitted with the Morgan name for 42+ years! If you see Dustin around town in the shop 63 Chevy be sure to say hi!

Our Staff:

Laverne Morgan Sr.


In Loving Memory

September 1, 1927 -

December 22, 2014

Vern Morgan Jr.


41 Years Experience

Office: (607) 739 - 8479

Email: VernMorgans@yahoo.com


Vern and his Wife live year round on the North end of Keuka Lake in the heart of our Finger Lakes Country, if he's not in the office you'll likely catch them on a Golf Course or at a local Winery!

Dustin V. Morgan

-Vice President-

11 Years Experience

Office: (607) 739 - 8479

Text:    (607) 742 - 7244

Email:  Dustin@VernMorgans.com


Dustin and his Wife, Kierin, live in the Village of Horseheads and take great pride in their community! They enjoy Travel, Boating, Hiking and constantly working on their 1865 Greek Revival home.

Kierin Morgan

-Office Manager-

4 Years Experience

Office: (607) 739 - 8479


Mason V. Morgan

-Office Comedian-

3 Years Experience


Our pride and joy, the fourth generation and all around hilarious young man! This is one happy and spoiled kid!

We are a FAMILY Business! Family Owned and Operated since 1978!

Cars are our passion, whether a late model pre-owned or a one-off classic - It's what we do...and have done for over 41 years!

Located in the Finger Lakes region, rare and unique automobiles are a large part of our society and we strive to influence that as much as possible.

Thank You for over 41 Years of Business and supporting us to continue operations in our Community! Our Internet Sales have reached over 31 Different States, Several Countries and Hundreds of Pre-Owned Vehicle Sales each year!

We Look Forward to the next 41 Years and Continued Growth!

 -The Morgan Family  

Where to find us:

Vern Morgan's Auto Sales
10 Ithaca St

Horseheads, NY 14845

Just outside of Historic

Hanover Square!


Phone:  (607) 739-8479

Fax:       (607) 735-2113

Text:      (607) 742-7244

Business hours:

Monday:          8:30am - 6:00pm

Tuesday:         8:30am - 6:00pm

Wednesday:    8:30am - 5:00pm

Thursday:        8:30am - 5:00pm

Friday:             8:30am - 5:00pm

Saturday:        9:00am - 1:00pm

Sunday:          Closed

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Vern Morgans Auto Sales and Accessories